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Selling video tutorials online has greatly evolved over the last couple of years. If earlier the question was how to make a video, today it is about the different ways of doing the web video business. The barrier that separated the common person from making video has been conquered, and you can indeed make an online video from scratch and upload to YouTube.
If making video has become easy, propagating it is not. In fact, to let people know that you make video that they’d love to see is now increasingly becoming difficult. Hard work apart, a good online video needs to tell the story well to draw viewers’ attention.
That brings us to what really works in the world of online video. The 2 Es’ that power the popularity of video online are Education and Entertainment. The main YouTube categories for listing videos except maybe News & Politics can be grouped under these 2 broad sections. Entertainment scores handsomely more than the education videos, but the latter is growing steadily with more and more people taking to video making.
Why Selling Video Tutorials Online
With that in perspective, let us now look at some of the factors that are contributing to the rising trend of selling video tutorials online:
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People have realized the big difference between the entertainment and educational videos, and so they respond to them appropriately. While entertainment videos, like movies, music, games, etc. are mostly done with video camera, the educational videos are a mix of both video camera and videos without video camera, usually the latter.
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The advance in flash technology has made it possible to make videos with low file size, but retaining the quality. MP4 videos, for example, come in this category.
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Video delivery has improved substantially. High-speed Internet connection can start streaming videos in no time. This has improved the chance of videos being actually seen by the viewers.
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Video sharing has spurted enormously, thanks to the surge in social media. People watch videos not only on their computer screens, but also on their mobile phones. Seamless sharing between the 3 social media pillars, YouTube, Facebook, and Twitter, is further fueling the growth of online video.
Depending on your adaptability, there can be 8 ways to start an online video business. They are briefly described below.
8 Ways To Start Your Web Video Business
I have made a short video that seeks to explain how you can start your own web video business in 8 ways, including selling video tutorials online. Take a look at it.
Out of these 8 types, the following ones, in my opinion, will emerge more popular:
- Online Membership Course
- Selling Video Tutorials Online
- Video Blogging
- Outsourced Video Works
- Online Distance Teaching
You’ll agree that except for video blogging, the other 4 have the scope of generating revenue in a short time. If you plan to sell short educative videos, you can do that either from your site or from another site. I’ve explained some of the options in my HubPages article on the 5 top ways to sell your video tutorials online. To that list I’ll add MindBites. It looks promising though I haven’t tried so far.
If video blogging is your forte, you can find helpful information in my following articles:
This article of February 27th, 2011 is authored by Partha Bhattacharya, who runs this website. Partha also creates video-based e-learning course for clients, and when time permits, writes guest articles for selected sites.
