How To Make Twitter Work For Your Business

Hot social media trends notwithstanding, Twitter may not yet be popular with the business fraternity. It is likely that the businessmen are not clear how Twitter users can be segregated into identifiable groups to target their products.

After all they are not going to throw money in darkness not knowing where it is going even when the noise beyond promises to be a formidable gathering of prospects.

This may be the main reason why Twitter is still to be taken advantage of by large businesses in a big way but that hasn’t stopped the micro-blogging service to literally zoom ahead in popularity across all geographic barriers.

Much of Twitter traffic is driven by curious unpredictability as in the case of US comedian Drew Carey, who wanted to buy the Twitter account @drew by bidding an astronomical $100,000. Drew’s followers increased from 13,000 to more than 17,000 within hours.

There are however quite a few exceptions. Some big businesses are quietly making Twitter work to the hilt (a free service, mind you!), and among them comes Dell, the computer makers of repute.

As 2009 gradually draws to close, marketers who see dark clouds of economic gloom lifting in the horizon will be hard-pressed not to ignore Twitter as one of their campaign medium in the coming year.

Are they aware how to plan Twitter campaigns? More importantly, how is it that they identify whom to target especially when the products are launched on a global scale?

I am not a marketer, but from my conversations with some of them I conclude that for them Twitter is an attractive place to launch new initiatives, yet for all that matter they are still hesitant as to the real effectiveness of their marketing efforts.

In the video below Dr Ralph Wilson of Web Marketing Today speaks to Erik Bratt of Engage Social Media to discuss how Twitter can help achieve business objectives.

Have a look at the video, and do suggest your take on ‘Twitter for businesses’.