There is little doubt that strong call-to-action can effectively convert visitors into leads in a website. In a 2010 survey of 739 respondents online by the NASDAQ-listed company, Vocus, Inc., on What Makes an Influencer, the tag cloud chart indicated the word ‘action’ is the second-most used word (45%) behind ‘ability’ and ‘power’ (both 70%).
Many small business websites do not have even a ‘call to action’, and that alone deprives them from achieving more than meager 1% conversion rate.
A study reveals that well-designed, strategically placed call-to-action buttons can fetch 21 times more traffic!
There are many aspects of a good call-to-action, one of which is creating well-designed call-to-action buttons. In this article we will discuss how to use call-to-action buttons in your YouTube videos.
If you are not using YouTube for marketing, it’s time you consider it for your business. It’s never late starting video marketing, especially since making YouTube video online from scratch is not really difficult.
Okay, let’s look at how to use call-to-action button in YouTube video.
Steps To Do
- The YouTube video in which you want to create the button should already have a suitably designed button in it. Clear, unambiguous call-to-action words like ‘Click Here to Start Now’ work well in most cases. In my example too I have used these words.
- Login to your YouTube account, and open the video where you want to create the button.
- Click Edit Annotations in the top menu to open the annotations page for YouTube video editing.
- On the time-scale below the video you have to locate where exactly the button appears in the video. In my example the button occurs at 2:17 seconds and remains till the end at 2:25 seconds. This means the button is visible for 8 seconds on the video which is good enough time to elicit viewer to click on it.
- Clicking Add annotation tab on the right panel gets you 5 options to choose from. In this case we will select Spotlight.
- A rectangular spot appears on the video area. The job will be to drag and resize it to position exactly on out call-to-action button.
- Next, span the timing of the spotlight from 2:17 to 2:25 minutes, and ensure the same on the time-scale as well.
- To make the button a clickable link, you need to click the checkbox Link. As you do that, YouTube gives you 7 options from which to select your choice of link destination.
- The link destination cannot be outside of YouTube, which means you cannot mention your homepage URL here. A good choice is therefore to select one of your YouTube videos as the link destination, or maybe you want the viewer to come to your YouTube channel. Watch the video below that explains the steps.
Does This Help?
Sure this helps. You may for example create an introductory video with several call-to-action buttons. Each of these may lead to product-specific marketing videos or suchlike.
There can be several other ways to exploit YouTube annotation in videos. What comes to mind is re-distributing e-learning videos from a ‘central console’. Give your takes in the comments below.