About This Blog...

The Internet is a funny and exciting place to be in. Change is happening all the time, real time…breaking an erstwhile belief that was there not long back. A new one takes its place, only to be replaced soon.

Surprising as it may seem, but the Internet is where you get ‘million-dollar’ tips for free, even as a mediocre ‘hot info’ costs you fortune.

Then again, the Internet is where some people make fabulous money by making themselves irresistibly endearing to a large number of people while the majority slogs it out without appreciable return.

Talking about that if you leave aside the celebrities who will most likely have huge fan following, you will still come across people on the Internet who are liked by many others. They are because of the knowledge they have acquired, but most importantly because of their willingness to share that knowledge.

In retrospect, entangled as you are in the literal web of hundreds of hot opportunities espoused every moment, did it ever occur to you that you could be one among them, and you could also have a large fan following by sharing your knowledge, and thereby earn lots of money?

This article is about the steps that John Chow, the celebrated blogger, follows in his successful quest for 5-figure earnings from his blog.

In this rather old (3 month) but highly relevant video of about an hour length John lucidly explains his blog business model that brings him $40,000 a month from blogging.

But before we arrive at the video here are some observations John makes in the beginning that are important to understand.

Why Bloggers Don’t Make Money They are bloggers and not Internet Marketers No investment required (for most of them), easy in, easy out They are blogging for money only They don’t treat it as a business

The Average Blog Business Model Product content, add Google AdSense This business model doesn’t work It requires too much traffic The ad rates are too low

John’s Blog Business Model Capture The Lead! Build The Relationship Put Them Through The Sales Funnel Work Out The Cost Per Lead Add Pay Per Click

 

You can see the video here. Click on the start button and allow the video to load, and in the meantime take a look below at the broad summary of John’s blog business model.

1) Capture The Lead

• Get The Email First and Foremost
• RSS, Twitter, Facebook, etc Are Secondary
• Best Email Service AWeber
• Best Way To Capture The Lead: Free Incentives

2) Build The Relationship

• This is where the AWeber auto-responders come in
• Set up a series of emails to send out as a tie in to your free incentive
• Establish trust and build yourself as an authority

3) The Sales Funnel

• Find targeted products to sell
• Could be your own product of affiliate deals
• Add them to the AWeber auto responders

4) John’s Sales Funnel (Emails A Week Apart)

• Welcome to John Chow dot Com
• Let’s Get You Started
• Ways To Make Money With Your Blog
• Why You Need A Mailing List
• How To Build A Huge Twitter Following
• Tools of The Trade
• Blog Mastermind Program

5) Work Out Cost Per Lead

• Use Google Analytics To Set Up A Goal
• Work Out The Sign Up Rate
• Work Out The Average Income Per Sign Up From The Sales Funnel
• If 1 in 10 sign up and average income per lead is $10, then cost per lead is $1.00

6) Add Pay Per Click

• Clicks that end up in landing page

 

Here is John Chow’s video on how to maximize blog earnings.

This article of September 19th, 2009 is authored by Partha Bhattacharya, who runs this website. Catering to the clients' video needs aside, Partha also writes guest articles for other web publications.