Video ad as a concept is in use in the web since the beginning. Before flash video became the accepted norm, people mainly used GIF animated ads on web sites.
Any animation has the potential to distract attention, specially within the limited area of the computer screen. As the animated ads on web pages shot through the roof, it became plainly disgusting to visit web sites that have many of them.
Web watchers say that the phenomenal rise of Google’s paid text ads in a short time is partly because of viewers’ apathy toward animated ads.
However, text ads are just that – plain texts. Where is life in dull texts! If you are a little daring, won’t you like your web page to have a few animated ads – the nicely done flash movie ads for example?
It appears Google sensed the renewed interest in video ads in time, which is why the AdSense users have the option to show video ads in their web pages.
But a simple flash video ad is perhaps not in the same league as the full-fledged one like Apple’s Get A Mac web ad in the May 18 issue of the New York Times.
Though over a month old, I chanced upon the ad today, and decided to write a few words. I feel excited because a certain sophistication is evolving around web video, and what else is better than a video ad to start with!
 This article of July 2nd, 2009 is authored by Partha Bhattacharya, who runs this website. Catering to the clients' video needs aside, Partha also writes guest articles for other web publications. |
