Make Your Video Popular With MRSS, Part 2

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The RSS feed of your blog is the all-important document that auto-updates every time there is a new post. Subscribers to your blog come to know of that pretty fast or after a delay depending upon how they chose to be informed.

Though RSS updates by itself with each addition/alteration, MRSS or media RSS doesn’t. More specifically, if the media is a video, then in all probability you have to generate the MRSS by hand-coding.

Fortunately, it is not a big deal. The code below gives the format of the ‘mrss.xml’ file for the videos that we make in this blog. Since MRSS is not auto-generated, you may include only selected videos in it.

<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
<channel>

<title>2WebVideo Video Tutorials For Web Professionals</title>
<link>http://www.2webvideo.com/video-production/mrss/</link>
<description>The 2WebVideo Video Tutorials Archive</description>

<item>

<title>2WebVideo Tuts: How To Create An Overlay Lightbox In Your Webpage</title>

<link>http://www.2webvideo.com/video-production/creating-overlay-lightbox</link>

<description>Free HTML To Create Overlay Lightbox For Any Webpage</description>

<guid isPermaLink="false">http://www.2webvideo.com/video-production/creating-overlay-lightbox</guid>

<media:content url="http://www.2webvideo.com/video-production/videos/overlay-lightbox.mp4" type="video/x-msvideo" height="480" width="640" medium="video" isDefault="true">

<media:title>2WebVideo: Create Overlay Lightbox With Free HTML</media:title>

<media:description>2WebVideo Tuts: Create Overlay Lightbox, Free HTML</media:description>

<media:thumbnail url="http://www.2webvideo.com/video-production/images/overlay-lightbox.jpg" height="120" width="160"/>

</media:content>

</item>

</channel>
</rss>

Part-1 of this topic has more details about making an MRSS file. In this article we will take a look at how the MRSS file can be submitted to Google and elsewhere.

Submitting MRSS To Google

Google accepts MRSS feed as video sitemap (refer the image below). Learn more here.

MRSS feed as video sitemap

Google accepts MRSS feed as video sitemap

To submit the video sitemap you need to use Google’s Webmaster Tools. This is necessary because Google wants to assure itself that you have the authority to act on behalf of the domain/website for which the sitemap is to be submitted.

After you are accepted by Google as having the authority to represent the website, it is time to inform Google of the location of the MRSS file in your server. Once you do that Google’s crawlers readily read it for indexing.

You may re-submit the same feed when you’ve updated it. Google discourages you to submit too many separate feeds, especially when the feed content is essentially from the same source, and therefore just needs re-submission if at all.

MRSS feed to Google

Submit/re-submit mRSS feed to Google through Webmaster Central

Where Else To Submit MRSS Feed

Among various options to spread your video far and wide, the 2 that are feasible and doable are 1) uploading video to several video sharing sites, and 2) submitting MRSS feed to video search platforms.

Here are a few sites that accept submission of the video MRSS feed:

searchforvideo

Submit video rss feed to searchforvideo

blinkx

Media RSS video to Blinkx

Clipblast!

Video RSS feed to clipblast!


This article of March 2nd, 2010 is authored by Partha Bhattacharya, who runs this website. Catering to the clients' video needs aside, Partha also writes guest articles for other web publications.
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