This New Year if you have vowed to do well on the net, one of the ways will be to start blogging if you haven’t already. You have heard this advice many times before but take a moment and think about it afresh.
If you are good at something and you want to expand your activity in the online space, you will probably start by showing off your ability in a website. Wise decision that, and if you are like many of us you will surely want a good design for your website, and…and maybe some catchy add-ons like flash movies, JavaScript magic, and more.
Okay, after you set off to a rousing start and things settle down as they should, one day you decide to do a reality check. To your dismay the reality may be hard and your hope for floods of viewers coming in to see your site may be in for a rude jolt. For the truth is grim, you will know soon.
The website alone will not suffice if there is not enough ongoing content in it. Notice the word ‘ongoing’, and notice also the word ‘content’.
Looking at how things work we at 2WebVideo consider there are 2 main reasons for that. First, people like fresh content, akin to fresh arrivals in a departmental store. And like if you will, search engines too have their algorithms set to give prominence to sites that have frequently added new contents. Take it this way…a website is just a skeleton to which flesh is added in the form of contents to make it wholesome.
Second, since the online space covers every corner of the globe – well, almost – it is nearly inevitable that you will have competition from one place or the other whatever be your expertise. That means if you are unable or choose not to expand your site you are rather acting generous by granting your competition the opportunity to gain edge over you with superior content strategy, aka blogging.
The story may be a bit different for big corporations but the need for blogging hardly changes. For them often the key to increasing business is through improved communication with employees, suppliers, and customers. They too have to add contents to their websites that will effectively address the issue of communication among various interest-groups. And what else could that ‘adding contents’ be than blogging!
So, irrespective of whether you are a one-person entrepreneur or a corporate bigwig, you need to do blogging to both thrive and survive.
There is a third reason why blogging is essential for online business. It’s about taking advantage of the tremendous potential of the social media. The idea is that if your site is worth something, then you stand to gain enormously from the traffic from StumbleUpon, Twitter, Digg, etc. And all these for free!
In the PowerPoint video below we will take a look at some more ‘obvious’ advantages when you start blogging. So let us raise a ‘virtual’ toast, and just say: Happy Blogging!
 This article of January 6th, 2010 is authored by Partha Bhattacharya, who runs this website. Catering to the clients' video needs aside, Partha also writes guest articles for other web publications. |
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