Grant Crowell of ReelSEO in a video interview (below) to Web Marketing Today’s Dr. Ralph Wilson stresses on 5 P’s to make successful video for small online businesses. They are:
- Plan
- Practice
- Publish
- Promote
- Perform
While planning and practicing relate to the quality of the video, publishing, promoting, and performing are about making the video more visible to the surfing populace.
Here are a few important points about publishing, promoting, and performing videos that Grant touched upon.
- Distribute video to as many video sharing sites as possible. In this respect TubeMogul.Com can be used as a prime distribution center.
- Title, description, tags, and hyperlink (for YouTube) are some important places to optimize videos for search engines. Needless to say the title, description and the tags should have relevant keywords. Try altering them for different video sharing sites to avoid being marked as duplicate contents.
- If you run a blog, a separate video section is advisable so that you have a media RSS feed that can be submitted to Google video sitemap among other places.
- Measuring the performance of video is crucial because this provides a window to knowing if the viewers liked the videos. In YouTube, other than the comments left by the viewers, YouTube Insight gives a fair idea about the performance of the videos. If you are using TubeMogul.Com to distribute your videos, then there too you will know viewer behavior with neat graphics.
Distribute video through TubeMogul.Com
Title, description, tags, and hyperlink for YouTube upload
YouTube Insight provides stats of the video
Watch the video below to learn more about succeeding with online business video for SMEs.
Send in your comments to share your take on what makes a successful business video online.
 This article of January 27th, 2010 is authored by Partha Bhattacharya, who runs this website. Catering to the clients' video needs aside, Partha also writes guest articles for other web publications. |
Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is a one service.
But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.
Thanks Eric for your comments. Yes, Hey!Spread too looks good, but it doesn’t have free service like TubeMogul, does it?