Over the last few years online video has emerged as a vital connection to communicate with prospects, customers, and partners over the web.
Research reveals that people spend more time in websites that have videos. Social media sites are also making it easy for small businesses to create and use video to market themselves and grow online.
Searching the term ‘video marketing’ in Google shows up a whole bunch of interesting results. Among them a look at the article, Projecting The Top 10 Internet Marketing Trends For 2010, shows that video marketing is at the second place in the selected list.
Let us quote from the article below:
… video marketing is not the newest of ideas, however many internet marketers will still not have produced their first video by the end of 2009. Every search engine is placing more weight on video than any other form of online media and will continue to do so in 2010. Video sharing is already easy, and many companies are still looking for ways to make it even easier in 2010. The “experimentation period” is over. Video marketing has proved to be successful at gaining traffic and adding profits.
What to Do?
Video, Video, Video. Every word on your website could be used in a video. Even if, for some reason, you do not integrate video into a majority of your site, it is still a great advertising tool. Make videos for online sharing galleries like the ever popular YouTube. People want to see you and hear you, not just read what you write.
The forecast is enthusing, and since we are in this field for quite awhile we are indeed aware of the power of web video as it unfolds more and more in the near future.
But optimism apart, potential video makers are still wary of creating their first videos, and the main reasons for that are they are not fully confident about 1) what to make, and 2) how to make.
The answers to ‘what to make’ can perhaps be as simple as finding answers to ‘what enthuses you’, ‘what you feel confident about’, ‘what’s your expertise’, and so on.
To know ‘how to make’ you have the option to try the free trial of our video making course, where among others you’ll learn making 5 types of web videos and combining them to create a single end-video for embedding in any website. Enroll now!
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