Since ‘targeted’ content is considered the undisputed king on the web that drives traffic, it’s no wonder that some very robust content management systems (or CMSs in short) have emerged as quite popular among the users.
The concept of blog, or a personal diary as it was called initially, is a direct result of CMS, and it is well known and acknowledged how the web has embraced blogging as a main online information provider in a short span of time.
WordPress for example is an advanced but simple-to-use blogging platform that acts as a CMS and is available free for use. Not only this site, but many large blogs use WordPress for the simplicity in using it. In an online poll done by Darren Rowse of Problogger, the self-hosted WordPress blog is found as the most popular among 10 CMS options.
We have now reached the time when video content management system (video CMS), the new super-hot sensation, has taken the center-stage on the web. And, driving the craze is YouTube, the uncrowned (but once again well-acknowledged by those in the know) czar of the video equivalent of WordPress.
Both are free, but using YouTube is far easier. The big advantage is that you can build your video content in YouTube, and then use the YouTube-hosted videos in your website to open up another path of video marketing.
Take a look at some top reasons below that explain why you should seriously attempt YouTube video marketing as a part of your video SEO efforts. The sooner you start the better.
1) YouTube’s Rising Prominence
Back in 2008, when YouTube surpassed Yahoo in terms of US search traffic for the first time in the month of August, a lot of brouhaha followed for good reasons. Later people began realizing that while YouTube is a website with the ability to search its own content only, Google, Yahoo, Bing and others are websites with the ability to search others’ contents.
In other words, as someone observed, while Google is a search engine, YouTube has a search engine.
This observation is very important. It indicates that YouTube’s internal searches number as many as those made in Yahoo. comScore, the source of the above data, does not seem to provide separate search figures for YouTube presumably to avoid confusion.
Seen in perspective, YouTube marketing must become a top preference for the corporate sector without delay.
2) Video SEO In YouTube
Video ‘search engine optimization’ or video SEO is a fast emerging concept with regard to YouTube’s phenomenal reach to a wide cross-section of the web populace. In a previous article, I’ve sought to explain what is website video SEO and how YouTube can help.
A video uploaded onto YouTube can be optimized for 4 meta-data – the title, the description, the category to list the video in, and the tags.
3) YouTube’s Tools Promote Your Videos
Like, share, and embed are the 3 easy tools that the visitors can use to make the videos popular. You can add annotations to your own videos that may include texts and icons to click through to your website. Used intelligently, the annotations can be handy to increase viewership and followers to your video.
4) YouTube Insight
A running summary of the performance of videos is what you get in Insight. After you select a time period on the main graph by positioning the pair of sliders and the country on the map to the right, you get to know the figures of the viewership over time (1 day to 1 year), daily views for the period selected, videos that are seen more (% of total), attention span of each video, countries that send viewers, demographic s of viewers like gender, age, etc. and so on.
Click the image below to get a feel of what you can learn from YouTube Insight about your videos.
5) Free Traffic
You can do YouTube video marketing even if you don’t have a website. But if you have one, simply embed your video onto your webpage singly or in a playlist of your selected videos. This enables you to save on storage space and bandwidth, but more importantly YouTube rewards you when your YouTube-hosted videos are seen by large number of people in your website.
Recently, YouTube has removed the restriction on the 15-minutes time-length of uploaded videos for users who play by the rules. It is hoped that this restriction will soon be removed for all users.
This means that YouTube does not want to stand as a block to the video makers’ creativity, thus making it easy for them to get as much leverage as possible. This makes sense as Google TV is set to make a big impact soon in the US and elsewhere as the main destination for watching TV.
6) Speed, Convenience, High Resolution
Speed is a big issue With Google. It says it is obsessed with speed, and it openly confirms that site speed is a factor in web search ranking.
No wonder YouTube videos load very fast and start playing quickly. It is also convenient to watch a video on any device – mobile, tablets, laptops, desktops, everywhere.
YouTube videos stream at multiple speeds for each of them, and so if the viewer’s Internet connection slows, the videos can pre-judge it and adjust loading time instantly.
Further, in July last, YouTube announced that it now supports videos shot in 4K, meaning that now there is support for the original video resolution from 360p all the way up to 4K.
All of these mean that YouTube is making it easy for both video makers and viewers to enjoy the fruits of web video in the best way possible. And it is doing this fast.
To be true, YouTube is not the only video sharing site to offer the facilities that it offers. There are other sites that too give the video makers some of YouTube’s facilities. And, to be fair, almost all of these other sites are free to use like YouTube.
Yet, all things said and done, YouTube’s massive traffic catching ability is easily the best of the lot. At the end of the day, this is what really matters. Don’t you agree!